How do we know if we’re successful? What data do I look at for my marketing plan? What should I show the boss?
These are the questions we answer for clients when developing a measurement plan containing goal-driven metrics. Key Performance Indicators (KPIs) are defined with multiple touch points from website analytics or offsite metrics like social media or paid media. These are neatly wrapped into an executive level report to benchmark results monthly, quarterly or other intervals relevant to your organization. Our technology and analytics experts can implement custom Google Analytics configurations, CRM integration, forms, eCommerce, or database customization to strengthen your insights.