To fully capture the brand love for “Bumble Bee Tuna” in online search, we optimized the website with technical implementation. This included a technical SEO audit, a website image audit, and development of methodology to automate meta titles to key content sections for the target brand term. Recipes was one of those key sections in our strategy, so we re-architected the recipe technology to organize data in ways the search engines could better index large volumes of recipe pages. Recipe images were reprogrammed to capture share in Google image SERP’s. Our efforts extended to social search where keywords were used in Pinterest photos and social media pages.