During SEMA, the biggest automotive tradeshow of the year, Go Rhino unveiled three vehicle builds installed with Go Rhino truck accessories. They wanted to amplify this conversation so, Fandom Marketing created a product storyline for social media. Pre-event we designed a sneak peak of each vehicle build and posted it to Facebook, Twitter and Instagram to capture their curiosity. With audience attention captured, we worked with the client’s team on the ground to capture photos of each vehicle unveiled at the SEMA show and shared them in realtime social media updates. During the month following SEMA, we designed and posted product stories showing how the products used to build the SEMA trucks can work on customers’ vehicles.