Wild Selections Email Acquisition

Advertising, Digital Advertising
About This Project

No email list? No problem. We designed an email acquisition landing page that lured new subscribers with a coupon offer. Subscribers to the email list were built from paid search, display advertising, and relevant audiences reached in Facebook and Instagram advertising. Because social media users are 95%+ mobile, we used a responsive web page and mobile first content in the campaign. The social optimized video was condensed to 20-seconds with caption copy added for viewing with sound off in Facebook and Instagram video ads. To increase conversion rates, data integration was used to create “lead ads” allowing users to sign-up instantly in Facebook. Data captured was sent directly to our Mailchimp database. Within 30-days the first newsletter went out to new email subscribers of Wild Selections!