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Stay On Top of the Trends

We know how time-consuming it is to stay on top of social media trends. The Fandom Marketing team lives and breathes this stuff, so we’ve curated the best social media statistics here in one place. Bookmark this page for your next presentation, blog, white paper, or proof to your boss that social media is worth doing.

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Business Blogging Stats

  • Companies are 3 times as likely to see higher ROI on inbound marketing campaigns than outbound (HubSpot State of Inbound Marketing. 2015. hubspot.com)
  • Companies that are prioritizing blogging are 13 times more likely to be increasing ROI year-over-year (HubSpot State of Inbound Marketing. 2014. hubspot.com)
  • 82% of marketers are now using inbound tactics (HubSpot State of Inbound Marketing. 2014. hubspot.com)
  • 25% of sales professionals are now using inbound marketing techniques to drive sales (HubSpot State of Inbound Marketing. 2014. hubspot.com)
  • Marketers who are generating positive ROI focus on blogging, then SEO, and then content amplification, making getting found the top three priorities for inbound marketers (HubSpot State of Inbound Marketing. 2014. hubspot.com)
  • Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog (HubSpot State of Inbound Marketing. 2012. hubspot.com)

Content Marketing Stats

  • 15% of respondents listed content marketing as the second most exciting marketing opportunity of 2015 (Adobe/Econsultancy. Marketers’ Single Most Exciting Opportunity of 2015. marketingcharts.com)
  • 77% B2C marketers are using content marketing (Content Marketing Institute. B2C Content Marketing 2015 Benchmarks, Budgets and Trends. contentmarketinginstitute.com)
  • 60% of B2B marketers who have a documented content marketing strategy rate themselves highly in terms of content marketing effectiveness, compared with 32% of those who have a verbal strategy (Content Marketing Institute. 2015 B2B Content Marketing Trends—North America. contentmarketinginstitute.com)
  • 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (B2B Content Marketing: 2014 Trends—North America report. contentmarketinginstitute.com)
  • According to B2B marketers, the average number of advertising methods they use to promote/distribute content is 3 (B2B Content Marketing: 2014 Trends—North America report. contentmarketinginstitute.com)
  • 84% of B2B marketers say “brand awareness” is the most important content marketing goal to their organization (B2B Content Marketing: 2014 Trends—North America report. contentmarketinginstitute.com)
  • 63% of B2B marketers say “website traffic” is the metric their organizations use to assess content marketing success (B2B Content Marketing: 2014 Trends—North America report. contentmarketinginstitute.com)
  • With 60%, analytics emerges as the most effective source of marketing data used by respondents, ahead of website data at 45% and email data at 44% (Ascend2 and Research Partners. November 2014. marketingcharts.com)
  • 93% of B2B organizations rely on content marketing for brand building and demand generation (Content Marketing Institute)
  • Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year (Chief Marketer, B2B Lead Generation Survey. August 2014. marketingcharts.com)
  • By far the most common way of using social for lead generation is by building relationships and awareness, with fewer looking to drive website traffic (Chief Marketer, B2B Lead Generation Survey. August 2014. marketingcharts.com)
  • Content marketing has grown 67%, up from 53% as a popular lead generation channel, and webinars 44%, up from 29% (Chief Marketer, B2B Lead Generation Survey. August 2014. marketingcharts.com)
  • 30% of total B2B marketing budgets are allocated to content marketing (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America, October 1, 2013. contentmarketinginstitute.com)
  • 93% of the most effective B2B content marketers cite lead generation as a goal (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America, October 1, 2013. contentmarketinginstitute.com)
  • On average,  B2B marketers are using 5 social distribution channels, the most popular being LinkedIn (Twitter was the most popular the previous 2 years) (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America, October 1, 2013. contentmarketinginstitute.com)
  • B2B marketers use an average of 12 content marketing tactics (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America. October 1, 2013. contentmarketinginstitute.com)
  • 87% of B2B marketers are using social media to distribute content (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America. October 1, 2013. contentmarketinginstitute.com)
  • Pinterest is being used by more than 25% of B2B marketers (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America. October 1, 2013. contentmarketinginstitute.com)
  • The number of B2B marketers creating content in-house has risen from 38% to 56% from 2011-2012 (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America. October 1, 2013. contentmarketinginstitute.com)

Customer Experience Stats

  • Businesses could lose as much as 20% of revenues as a result of a poor customer experience (Oracle’s Global CX Study)
  • On average, businesses estimate they will increase spending on customer experience technology by 18% in the next two years (Oracle’s Global CX Study)
  • Improving the cross-channel experience and customer analytics are top priorities (Oracle’s Global CX Study)
  • Improving customer service is a top use of social data for insights by organizations with 20% using it to a great extent, 27% to a moderate extent, and 28% to a small extent (MIT Sloan Management Review / Deloitte. Companies’ Use of Insights from Social Data. July 2014. marketingcharts.com)
  • 73% of companies report using social data for insights from a great to small extent in order to improve understanding of market shifts (MIT Sloan Management Review / Deloitte, Companies’ Use of Insights from Social Data. July 2014. marketingcharts.com)
  • 53% of respondents said they praise a company for great service experience (American Express 2014 Global Customer Service Barometer. Leading Reasons for Using Social Media for Customer Service Purposes According to US Internet Users. September 2014. emarketer.com)
  • 50% vent frustration with a bad customer service experience (American Express 2014 Global Customer Service Barometer. Leading Reasons for Using Social Media for Customer Service Purposes According to US Internet Users. September 2014. emarketer.com)
  • 40% seek a response from a company to help them with a service issue (American Express 2014 Global Customer Service Barometer. Leading Reasons for Using Social Media for Customer Service Purposes According to US Internet Users. September 2014. emarketer.com)
  • 35% praise an individual for providing a great service experience (American Express 2014 Global Customer Service Barometer. Leading Reasons for Using Social Media for Customer Service Purposes According to US Internet Users. September 2014. emarketer.com)
  • 34% ask questions of other users about how to get better service  (American Express 2014 Global Customer Service Barometer. Leading Reasons for Using Social Media for Customer Service Purposes According to US Internet Users. September 2014. emarketer.com)

Facebook Stats

  • 934 million mobile daily active users on average (December 2015. newsroomfb.com)
  • 55 billion monthly active users Q4 2015 from 1.39 billion in Q4 2014 (Facebook. newsroom.fb.com)
  • 53% of Facebook users are between ages 18-29, 25% are between ages 30-49, 11% are between ages 50-64, and 6% are ages 65 and up (Social Media Demographics to Inform a Better Segmentation Strategy. May 4, 2015. sproutsocial.com)
  • Approximately 82.4% of our daily active users are outside the US and Canada  (Facebook. accessed April 20, 2015. newsroom.fb.com)
  • 01 billion daily active users  (Facebook. Q1 2015. newsroom.fb.com)
  • 65% of Facebook users visit the site on a daily basis(Facebook. Q1 2015. newsroom.fb.com)
  • 39 billion (87%) access Facebook using a mobile device monthly (Facebook. Q1 2015. newsroom.fb.com)
  • 894 million mobile daily active users(Facebook. Q1 2015. newsroom.fb.com)
  • One in three people only log in with their phones. (Facebook’s new stats: 1.32 billion users, 30 percent only use it on their phone. July 23, 2014. theverge.com)
  • Facebook is used by 57% of all American adults (Pew Research Survey. 2014.)
  • Teens from <$50k income households are the biggest Facebook users (Pew Research Center, Teens, Social Media & Technology Overview 2015. Targeting Teens? Get on Instagram. April 20, 2015. emarketer.com)
  • 47% of Facebook users say the major reason they are on the site is to see photos and videos from friends (Pew Research Survey. 2014.)
  • Three in ten adults get some news while on Facebook (Pew Research Center. Facebook News Survey. August 21-September 2, 2013. journalism.org)
  • 78% of Facebook news users mostly see news when on Facebook for other reasons (Pew Research Center. Facebook News Survey. August 21-September 2, 2013. journalism.org)
  • 22% think Facebook is a useful way to get news (Pew Research Center. Facebook News Survey. August 21-September 2, 2013. journalism.org)
  • Entertainment news is the top Facebook news topic followed by people and events in my community, sports, national government and politics, crime, health and medicine, and local government and politics (Pew Research Center. Facebook News Survey. August 21-September 2, 2013. journalism.org)
  • 50% of Facebook users report sharing or re-sharing news stories, images or videos. 14% of photos and 12% of videos were those they took (Pew Research Center. Phone Survey. February 27 – March 2, 2014)
  • Over three quarters of teens said they use Facebook at least once a month, and a third said they use the site “all the time” (Forrester Research Study of 4,500 kids ages 12 to 17. June 2014. venturebeat.com)
  • 87% of 2014 high school graduates in the US used Facebook, and 61% of them checked their newsfeeds at least once per day (June 2014 research from online review community Niche. emarketer.com)

Instagram Stats

  • 150 million monthly active users(Introducing Search Ads on Pinterest. January 31, 2017. business.pinterest.com)
  • 75 billion plus photos shared (Introducing Search Ads on Pinterest. January 31, 2017. business.pinterest.com)
  • 5 billion likes daily (accessed November 13, 2015. business.instagram.com)
  • 80 million photos per day (accessed November 13, 2015. business.instagram.com)
  • 70% of users are outside the U.S. (accessed April 20, 2015. business.instagram.com)
  • 70 million photos and videos uploaded each day (Instagram. December 2014.)
  • Over 2 billion searches a month on Pinterest, most for products and services people want to buy (Introducing Search Ads on Pinterest. January 31, 2017. business.pinterest.com)
  • 97% of our top searches last year were non-branded, making Pinterest a great place to attract new customers
    (Introducing Search Ads on Pinterest. January 31, 2017. business.pinterest.com)
  • People on Pinterest start searching as much as three months before they purchase (Introducing Search Ads on Pinterest. January 31, 2017. business.pinterest.com)
  • Engagement per post has grown at a rate of 53% year-over-year (5 Instagram Stats You Should Pay Attention to Now. December 16, 2015. simplymeasured.com)
  • 70% of the most-used hashtags are branded (5 Instagram Stats You Should Pay Attention to Now. December 16, 2015. simplymeasured.com)
  • The top 5 of the top 100 hashtags on Instagram are #love, #instagood, #me, #tbt and #cute. (Statigram. 2012.)
  • Instagram ranked as the second most popular network, behind Facebook, with 66% of high school graduates using it on at least one occasion (June 2014 research from online review community Niche. emarketer.com)
  • 52% of US teen internet users used Instagram (Pew Research Center, Teens, Social Media & Technology Overview 2015. Targeting Teens? Get on Instagram. April 20, 2015. emarketer.com)
  • Instagram usage skews toward older teens, and females are more likely than their male counterparts to use the platform (Targeting Teens? Get on Instagram. April 20, 2015. emarketer.com)
  • Instagram is the second most popular social network for teens, behind Facebook (Pew Research Center, Teens, Social Media & Technology Overview 2015. Targeting Teens? Get on Instagram. April 20, 2015. emarketer.com)
  • Black teens are more likely to use Instagram than their white or Hispanic counterparts, and penetration was highest among respondents from $75k+ income households
  • Teen Instagrammers typically had 150 followers (Pew Research Center, Teens, Social Media & Technology Overview 2015. Targeting Teens? Get on Instagram. April 20, 2015. emarketer.com)
  • In 2015 there is an estimated 61.9% penetration among Instagram users 12 to 17 years (Pew Research Center, Teens, Social Media & Technology Overview 2015. Targeting Teens? Get on Instagram. April 20, 2015. emarketer.com)

LinkedIn Stats

  • LinkedIn has over 400 million members (LinkedIn Press Room. November 13, 2015.)
  • In over 200 countries and territories (LinkedIn Press Room. February 5, 2015.)
  • Top countries: United States 122M, India 33M, Brazil 23M, UK 19M, Canada 11M (LinkedIn Press Room. November 13, 2015.)
  • Two new members sign up at a rate of every second
  • In Q4 2014, more than 75% of new members were International (LinkedIn Press Room. February 5, 2015.)
  • Over 39 million students and recent college graduates make up the fastest growing demographic (LinkedIn Press Room. February 5, 2015.)
  • More than 4 million companies have LinkedIn Company Pages (LinkedIn Press Room. February 5, 2015.)
  • Mobile accounted for 49% of unique visitors in Q4 2014 (LinkedIn Press Room. February 5, 2015.)

Pinterest Stats

  • Pinterest launch date: March 2010
  • In 2014, Pinterest was valued at $3.8 billion in its last venture funding raise
  • 100 million monthly active users in the U.S. by the end of 2015 and to hit 50 million in 2016 (eMarketer, US Pinterest User Metrics, by Gender, 2013-2019. Pinterest to hit 50 million active users in US next year, new data says. February 25, 2015. mashable.com)
  • 8 million unique visitors as of January 2015 (comScore. Pinterest to hit 50 million active users in US next year, new data says. February 25, 2015. mashable.com)
  • 80% of users are women and 92% of all pins are made by women (RJ Metrics. 2014.)
  • 84% of female pinners are still active in their fourth year (RJ Metrics. 2014.)
  • Pins with price tags included get 36% more likes than those that don’t (RJ Metrics. 2014.)
  • 69% of Pinterest users have found at least one item that they’ve bought or wanted to buy (RJ Metrics. 2014.)
  • The average American Pinterest user spends 1 hour and 17 minutes on the website (Search Engine Journal)
  • 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform (Ahalogy survey. 2014. marketingcharts.com)
  • The top-browsed categories by active users are: Food and Drink, DIY and Craft, Home Décor, Holidays and Events (Ahalogy survey. 2014. marketingcharts.com)
  • According to Pinterest, the most popular categories by day of the week by most pinned are: Monday: Fitness Tuesday: Technology Wednesday: Inspirational Quotes Thursday: Fashion Friday: Humor Saturday: Travel Sunday: Food and craft ideas
  • 57% of Pinterest users interact with food-related content, the #1 category of content (May 2012. compete.com)

Snapchat Stats

  • Launched September 2011
  • 8 billion daily video views (Snapchat Users Now Watch Eight Billion Videos Per Day. February 29, 2016. recode.net)
  • Valued at 15 billion as of March 2015
  • Facebook reportedly offered to buy Snapchat for $3 billion
  • 100 million monthly active users (Report: Snapchat Valued at $10 Billion in Latest Investment. November 13,2015. mashable.com)
  • 70% of users are women (Snapchat CEO: 70% of Users Are Women. November 20, 2013. blog.wsj.com)
  • 400 million snaps per day (Snapchat CEO: 70% of Users Are Women. November 20, 2013. blog.wsj.com)
  • Stories is the most popular feature with 1 billion viewed per day (Surprise: Snapchat’s most popular feature isn’t snaps anymore. June 20, 2014. theverge.com)
  • 71% of users are under 25 years old (Rising Snapchat Stars Earn $100,000 per Week. July 28, 2014. adweek.com)
  • 30% of U.S. millennial internet users access it regularly (comScore Media Metrix Multi-Platform, 2015 US Digital Future in focus. Millennials Smile for Snapchat. April 8, 2015. emarketer.com)
  • Third most popular social app among millennials, with 32.9% penetration on these young users’ mobile phones, trailing only Instagram 43.1% and Facebook 75.6% (comScore, Snapchat App: Smartphone User Penetration by Age, April 2013-June 2014. comscore.com)
  • 4% of global adult internet users reported using Snapchat (GlobalWebIndex, Q3 2014. GWI: WeChat Retains Crown as Top Messaging App. November 20, 2014. blog.wechat.com)
  • The average amount of time spent by users per day (Millennials Smile for Snapchat. April 8, 2015. emarketer.com):
    • 18-29 years, nearly 20 minutes
    • 30-44 years, under 9 minutes
    • 45-60 years, 13.6 minutes
    • 60+ years, 6 minutes
  • 18% of all U.S. social media users are on Snapchat in 2014 (Frank N. Magid Associates, Social Networks Used by US Network Users, 2012-2014. emarketer.com)
  • 5% is Snapchat’s share of selfies on social media (SELFIE INFOGRAPHIC – “SELFIEGRAPHIC” FACTS AND STATISTICS. March 16, 2014. techinfographics.com)
  • 77% of college students polled said they use it daily (77% of Surveyed College Kids Use Snapchat Every Day. February 25, 2014. businessinsider.com)
  • 1% of marketers use Snapchat (Marketers Use Facebook Despite Believing It May Be Ineffective. May 21, 2104. mashable.com)
  • 9% of U.S. charities and nonprofits use Snapchat (86% Of Charities And Nonprofits Use Twitter, 71% Say Social Useful For Donations [STUDY]. June 24, 2014. adweek.com)
  • 58% of college students said they would likely purchase a product from a brand that sent them a Snapchat coupon (77% of Surveyed College Kids Use Snapchat Every Day. February 25, 2014. businessinsider.com)
  • Snapchat stars have reported earning anywhere between $1,500 per day to $100,000 a week (Rising Snapchat Stars Earn $100,000 per Week. July 28, 2014. adweek.com)

WordPress Stats

  • Over 59% of websites with a content management system (CMS) worldwide now use WordPress as the platform of choice (Usage Statistics and Market Share of WordPress for Websites. March 2016. w3techs.com)
  • WordPress Version 4 is used by 85.1% of all the websites who use WordPress (Usage Statistics and Market Share of WordPress for Websites. March 2016. w3techs.com)

Social Advertising Stats

  • Social network ad spending will hit $23.68 Billion worldwide in 2015 (Social Network Ad Spending Worldwide 2013-2017. emarketer.com)
  • US and Canada will increase ad spending on social networks 31% in 2015 (Social Network Ad Spending Worldwide 2013-2017. April 2015. emarketer.com)
  • Advertisers in the US and Canada will spend more than $50 for each user across the social landscape in their respective countries in 2015, and will increase to $71.37 in two years (Social Network Ad Spending per Social Network User Worldwide, by region, 2013-2017. April 15 2015. emarketer.com)
  • Social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost (Neustar Media Intelligence Report Q2 2014. marketingcharts.com)
  • Social ads remain a bargain, being 70% cheaper than average in Neustar’s “cost index,” which measures a channel’s ability to drive impressions, clicks and conversions (Neustar Media Intelligence Report Q2 2014. marketingcharts.com)
  • In an analysis using offline, first-party CRM data to target advertising, performed against the advertiser average: (Neustar Media Intelligence Report Q2 2014. marketingcharts.com)
    • 19 times better in the telecommunications vertical
    • 55 times better in the retail vertical
    • 98 times better in the entertainment vertical
  • 48% of upscale boomers (age 50-68 with HHI of at least $75k) have been reached with Facebook advertising, tied with newspapers and outranking magazines and websites (Top 15 Advertising Channels Among Upscale Boomers, by reach. December 2014. MarketingCharts.com)
  • 41% of all purchases start on one device and move to another (typically moving smaller to larger — phone to tablet or laptop). (What Facebook’s Atlas Means for Brands and Agencies. October 8, 2014. AdAge.com)

Social Media Adoption Stats

  • 74% of online adults use social networking sites (Pew Internet Project Research. January 2014. pewinternet.org)
  • Social media use of online adults (Pew Internet Project Research. September 2014. pewinternet.org)
    • 71% of online adults use Facebook
    • 23% of online adults use Twitter
    • 26% use Instagram
    • 28% use Pinterest
    • 28% use LinkedIn
  • Largest group of social media users are aged 18-29 years with 90% within the group, followed by 30-49 years with 78%, and 65% age 50-64, then 46% of the group aged 65+ (Pew Internet Tracking Survey, March 15-April 3, 2013. pewinternet.org)
  • Nearly three quarters of US students between the ages of 16 and 18 accessed their social media accounts while at school (McAfee study. April 2014. emarketer.com)
  • Half of Facebook and Twitter users get news on those sites as do 62% of reddit users. A small minority of those on Instagram or Pinterest finds news there. (Pew Research Center. Facebook News Survey. August 21-September 2, 2013. journalism.org)
  • LinkedIn news consumers stand out as being high earners and college educated while Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Facebook news consumers are more likely to be female than news consumers on YouTube, Twitter and LinkedIn (Pew Research Center based on news consumers. August 21-September 2, 2013. journalism.org)
  • 46% said they share information about their service experience with a broader audience  (American Express 2014 Global Customer Service Barometer. Leading Reasons for Using Social Media for Customer Service Purposes According to US Internet Users. September 2014. emarketer.com)
  • 36% seek recommendations from others about great service establishments (American Express 2014 Global Customer Service Barometer. Leading Reasons for Using Social Media for Customer Service Purposes According to US Internet Users. September 2014. emarketer.com)
  • Facebook is the most broadly and frequently used social network by teens at 41%, followed by Instagram 20% and Snapchat 11% (Pew Internet American Life Project. Teens & Social: What’s the Latest? April 21, 2015. marketingcharts.com)
  • Instagram is the “most important” social network to the largest proportion (32%) of teens surveyed, followed by Twitter 24%, and Facebook 14% and Snapchat 13% (Piper Jaffray, Taking Stock With Teens survey. Teens & Social: What’s the Latest? April 21, 2015. marketingcharts.com)
  • Most used social logins by network: Facebook 45%, Google 37%, Twitter 5% (Janrain, Social Login Trends. Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B. April 13, 2015. marketingcharts.com)
  • Most used social logins for B2B: Facebook 35%, LinkedIn 25% (Janrain, Social Login Trends. Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B. April 13, 2015. marketingcharts.com)
  • Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook 57% the most commonly-used followed by LinkedIn 41%, YouTube 26% also used by a significant proportion, while Twitter 10% and Google+ 8% don’t see much interest (Spectrem Group study)

Social Media in the Workplace Stats

  • 90% of companies now use social media for business purposes (Proskauer Law Firm. Social Media in the Workplace Global Study. 2014.)
  • Social media policies are now found in 80% of organizations, up from 60% (Proskauer Law Firm. Social Media in the Workplace Global Study. 2014.)
  • Only 17% of organizations have provisions that protect them against misuse of social media by ex-employees (Proskauer Law Firm. Social Media in the Workplace Global Study. 2014.)
  • 36% of employers actively block access to such sites, compared to 29% in 2012 (Proskauer Law Firm. Social Media in the Workplace Global Study. 2014.)
  • 43% of businesses permit all of their employees to access social media sites, a fall of 10% (Proskauer Law Firm. Social Media in the Workplace Global Study. 2014.)
  • 70% of companies report using social data for insights from a great to small extent in order to improve visibility into operations or communications (MIT Sloan Management Review / Deloitte. Companies’ Use of Insights from Social Data. July 2014. marketingcharts.com)

Event Social Media Stats

  • B2B marketers who use social media to promote events do so: 79% pre-event, 91% during event, 52% post-event (Channels used to promote events according to B2B marketing executives in North America by event phase. November 2014. emarketer.com)
  • Social communities are used to promote events: 84% pre-event, 68% during event, 44% post-event (Channels used to promote events according to B2B marketing executives in North America by event phase. November 2014. emarketer.com)

Twitter Stats

  • 320 million active monthly users (accessed November 13, 2015. about.twitter.com)
  • 500 million Tweets are sent per day (accessed November 13, 2015. about.twitter.com)
  • 80% of Twitter active users are on mobile (accessed November 13, 2015. about.twitter.com)
  • 79% of Twitter accounts are outside the U.S. (accessed November 13, 2015. about.twitter.com)
  • Twitter supports over 35 languages (accessed November 13, 2015. about.twitter.com)
  • Vine: More than 40 million users (accessed April 20, 2015. about.twitter.com)
  • 44% of the 974 million existing Twitter accounts have never sent a tweet (Twopcharts.com)
  • 54% of respondents said promotions they learn about on Twitter motivate them to purchase and they check Twitter while shopping in a retail store (Twitter and DB5 Holiday Research, October 30, 2014. Ways That Twitter Influences Holiday Purchase Decisions According to US Twitter Users. August 2014. emarketer.com)
  • 52% learned about a product on Twitter that they later purchased (Twitter and DB5 Holiday Research, October 30, 2014. Ways That Twitter Influences Holiday Purchase Decisions According to US Twitter Users. August 2014. emarketer.com)
  • 39% say Twitter is their new holiday shopping list (Twitter and DB5 Holiday Research, October 30, 2014. Ways That Twitter Influences Holiday Purchase Decisions According to US Twitter Users. August 2014. emarketer.com)
  • Twitter ranked as the third most popular network with high school graduates, behind Instagram and Facebook (June 2014 research from online review community Niche. emarketer.com)

YouTube & Online Video Stats

  • YouTube now has around 650 million hours of watchtime a day (Facebook finally gave us a real idea how close it’s getting to YouTube. January 27, 2016, finance.yahoo.com)
  • People watch 100 million hours of video a day on Facebook, about one-sixth of the watch time as YouTube (Facebook finally gave us a real idea how close it’s getting to YouTube. January 27, 2016, finance.yahoo.com)
  • Facebook had 8 billion daily video views in October of 2015. (Facebook finally gave us a real idea how close it’s getting to YouTube. January 27, 2016, finance.yahoo.com)
  • Mobile video views are up 18% – over 7% the prior year, providing for the first time a quantifiable audience for web video in a non-desktop environment (User-Generated Content Is Dead – As Video Evolves. July 14, 2014. forbes.com)
  • Watching content for longer than 10 minutes is 61% for desktop video viewing, 60% for tablets, 75% for mobile, 81% for Connected TV (User-Generated Content Is Dead – As Video Evolves. July 14, 2014. forbes.com)
  • Watching content for longer than 30 minutes is at 34% for desktop video viewing, 36% for tablets, 53% for mobile and 63% for connected TVs (User-Generated Content Is Dead – As Video Evolves. July 14, 2014. forbes.com)
  • Half of YouTube views are on mobile devices (accessed November 13, 2015. YouTube.com)
  • Mobile revenue on YouTube is up over 100% y/y (accessed November 13, 2015. YouTube.com)
  • More than 1 billion unique users visit YouTube each month (accessed November 13, 2015. YouTube.com)
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth (July 2014. YouTube.com)
  • 300 hours of video are uploaded to YouTube every minute, an increase of 200 hours since July 2014 (accessed April 20, 2015. YouTube.com)
  • 80% of YouTube traffic comes from outside the US (July 2014. YouTube.com)
  • YouTube is localized in 75 countries and across 61 languages (accessed April 20, 2014. YouTube.com)
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network (July 2014. YouTube.com)
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year [2013 to 2014], and the number of daily subscriptions is up more than 4x since last year (July 2014. YouTube.com)
  • 6 billion hours of video are viewed each month on YouTube.  That’s about an hour for each person on earth (July 2014. YouTube.com)
  • Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information (Levels Beyond survey)
  • Consumers are most interested in how-to, instructional or tutorial videos 67%, followed by comedy or spoof videos 42%; product/informational videos 34%; micro-documentaries, telling the story of a person or event 33%; and animations/infographic videos 30% (Levels Beyond survey)
  • In 2015, adults in the US will spend an average of 1 hour, 16 minutes each day with video on digital devices while time spent watching TV will drop 20 minutes (eMarketer, Time Spent per Day with Video by US Adults, by Device, 2011-2015. US Adults Spend 5.5 Hours with Video Content Each Day. April 16, 2015. emarketer.com)
  • Time spent watching video on mobile devices will increase from 30 minutes daily among all US adults in 2014 to 39 minutes per day in 2015 (eMarketer, Time Spent per Day with Video by US Adults, by Device, 2011-2015. US Adults Spend 5.5 Hours with Video Content Each Day. April 16, 2015. emarketer.com)
  • Facebook is delivering 4 billion daily views as of Q1 2015, up from 3 billion views in the previous quarter (Facebook video is on course to steal YouTube’s video sharing crown. April 23, 2015. thenextweb.com)
  • YouTube reached 4 billion views daily in 2012, eight months after reaching the 3 billion mark and seven years after launch (Facebook video is on course to steal YouTube’s video sharing crown. April 23, 2015. thenextweb.com)

Livestreaming Stats

  • Periscope buzz resulted in 51,000 tweets on launch day, according to Topsy (How many people are really using Periscope and Meerkat? March 30, 2015. dailydot.com)
  • Periscope is in the top 100 in the iTunes App Store as of March 2015 (How many people are really using Periscope and Meerkat? March 30, 2015. dailydot.com)
  • Periscope ranks 12th in social networking apps in the United States (How many people are really using Periscope and Meerkat? March 30, 2015. dailydot.com)
  • Meerkat buzz has not reached over 23,000 in a day, according to Topsy (How many people are really using Periscope and Meerkat? March 30, 2015. dailydot.com)
  • Meerkat is in the top 200 in the iTunes App Store as of March 2015 (How many people are really using Periscope and Meerkat? March 30, 2015. dailydot.com)
  • Meerkat ranks 25 in social networking apps in the United States by AppAnnie (How many people are really using Periscope and Meerkat? March 30, 2015. dailydot.com)

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