I’ve had my NEW Digg beta account in place for months after hearing the big announcement at the Diggnation SXSW party. (I have video I’ve procrastinating on posting I will do it soon I promise). The truth is I am intrigued but I just haven’t had time to, well, dig around it. As the shiny,…

LBS marketing is heating up with Facebook’s roll out of a Locations feature last week. Will be an application killer? Not yet, the application still lacks the reward system Foursquare thrive on, the venue ratings and reviews that feed the hungry Yelper’s ego, and the playful features of Gowalla. What it does mean is LBS…

The PsyBlog article Twitter: 10 Psychological Insights provides a view into why people are using Twitter. The findings are not so surprising if you’ve been riding the Twitter train, believe me you’ll relate. Here are three the findings I found most interesting as a user and a marketer. “Most tweets are babble…What they call ‘pointless…

As brands eventually began to participate in Twitter posting updates and entertaining audiences, we can witness early adopters like MTV turning Foursqare into a lifestyle play. While we all know Foursquare has rolled out brand offerings to manage venues and push special offers, this gives Foursquare a new twist with check-in updates from the brand…

New data on Facebook advertising was featured in today’s WSJ article Facebook Touts Selling Power of Friends. The latest ComScore study shows that Facebook is exceeding long standing contenders Yahoo, Microsoft sites, AOL and Fox Interactive in ad impressions. Shooting through the roof in Q1 2010. What makes Facebook even more appealing than “traditional digital”…

LBS (location based services) is the next wave in customer engagement. When considering LBS platforms the more familiar ones might be Foursquare, Yelp and Gowalla. Less familiar and yet more promising are apps like Point Inside. Here are three ways brands can use LBS in their marketing mix. Loyalty Check-ins are another way brands can track customer…

  It’s a great question that came up over dinner with a few of my business owner friends. When customers express their opinions on Yelp or Twitter and other networks, who within your organization should respond to negative comments? Should it be the owner, the manager, PR, the marketing department? My answer is simple. A…

I was recently interviewed by Fast Company blogger Rich Brooks about building brand communities. It was a continuation of the discussion started at SXSWi. Here’s the resulting article “7 Things Brands Need to Know About Building Community” plus, three more tips here to round it out to a cool ten. Community is not a campaign. Brands will often…

I asked the question on Twitter and got some great recommendations on free online survey tools so thought I’d share them here. Survey Monkey Simple to advanced, this tool has over 15 question types and can be branded. It integrates with services like Mailchimp and Evernote. Collect responses from mobile, web, or social media. 4Qs Customer…