In recent years, Instagram has demonstrated significant growth with over 400 million active users. The popular photo sharing social network has the potential to become a central visual content strategy for your brand. Instagram can be leveraged to build brand awareness and high-levels of engagement. Far exceeding the level of engagement businesses are seeing in…
May 31, 2016
Chances are you’re counting down the days until Memorial Day Weekend and the official kickoff of summer. The three months between summer’s holy grail holidays of Memorial and Labor Day are a prime season for marketers. Your audience is generally out enjoying warmer weather, traveling, attending parties, and more. Now is the perfect time to…
May 17, 2016
Warmer weather is around the corner and that means barbecues, picnics, pool parties, and basking in summer rays. Now, as a brand you’re wondering how to turn summer into a conversation with your audience, we’ve got that covered. From audience, partnerships, influencers, going hyperlocal and prepping for fall our Ten Step Summer Marketing Plan has everything…
May 3, 2016
By: Teena Thach If you’re a marketer, you live and breathe keywords. Everything you do, from creating blog content to targeting search ads needs to be mindful of these specific words that tie you and your customers together. The importance of keywords is no different for Twitter, but the tactics you need to use are.…
April 19, 2016
Conferences give you and your team the opportunity to network with leaders in your industry and learn about the latest innovations you need to know to stay current. But how can you meet the people you want to in a group of several hundred or even several thousand? Social media can be used to enhance…
March 22, 2016
Here you will learn how to pick a WordPress theme like a pro. With its rise in popularity, it’s likely you’re considering or already have a WordPress website. Over 59% of websites with a content management system (CMS) worldwide now use WordPress as the platform of choice (source). This has led to a flood of beautiful, highly functional…
March 8, 2016
Social media platforms are continuously changing their recommended optimal image sizes. If you’re trying to optimize your social media presence, its necessary to use images of the highest quality and the best fit for each social media channel. Your social media profile should display top-notch images to best represent your business or brand. High definition screens such as smartphones require larger images so…
February 23, 2016
By: Amanda Nelson The holidays have come and gone, summer is months away. Punxsutawney Phil proclaimed that spring will be early, but there are still more holidays and pop culture events ahead. In February we have Valentine’s Day, President’s Day, Super Bowl L, GRAMMY Awards, and Black History Month. These are all prime opportunities for…
February 8, 2016
It’s the start of another year and for many of us that means time for an annual marketing refresh. Strategic planning is the best part of the job in my opinion. It’s our opportunity to be creative and to tap into a broad range of marketing experience. More than what our day-to-day routine calls for. As a social media…
February 2, 2016
On Tuesday, October 6th, McDonalds launched their All-Day Breakfast Menu across the nation. All-day breakfast was the number one request McDonalds heard from their customers and they’re excited for their customers’ dreams to finally become a reality. However, all-day breakfast isn’t a new thing for many fast-food restaurants and they have something to say about…
October 26, 2015