Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…
It’s that time of year again… Long hot days, vacations and summer fun is winding down and it’s time to shift your focus to fall marketing ideas and connecting with your customers around what’s important to them right now. While fall is a favorite season for many, it’s also a busy one. Cutting through the…
By: Kimberly Rotter In 1995, an electrical engineer friend of mine who hated “writing papers” asked me to write a white paper that he needed to present to his CEO (who did not have an engineering background). The topic was highly technical and had something to do with how quickly your television finds the proper…
By: Ellen Barnes Unless you actually live under a rock, you simply can’t escape the World Cup. According to Media Bistro, 3.6 billion people are expected to watch the global sporting event this year— around half of the world. As a generation who enjoys posting everything we do onto social media, this massive number of…
Are you an expert in every social network? It’s nearly impossible to master every channel and we all know that the devil is in the details when it comes to social. For that reason I took everything I know and did some research to put together The Ultimate Social Media Posting Guide. I’m glad I did because now…
You may have started seeing the new Facebook-like design that Twitter launched to all users in April. It’s more visually compelling, offers the opportunity to better showcase your brand, and allows for some new features you should be taking advantage of. Today we’re going to look at what’s new and how your brand can benefit…
How many times have you heard the words “let’s make a viral video” in a meeting? Marketers get caught up in making the mistake that every video made for the Internet is going to go viral. It is not and it will not. Not likely, anyway. That’s a trap. With 100 HOURS of video uploaded to YouTube EVERY MINUTE (YouTube, May 2014),…
If you watched part one of our three part video marketing series, you now know that video is the next big thing! Now you might be wondering how to get started. In this episode Melonie Gallegos, founder of Fandom Marketing and Brands With Fans, interviews video expert Cindy Matalucci of The Pulse on how to…
We are often asked “what’s next in marketing?” With the rise of visual content we’ve watched photography take center stage. Instagram and Pinterest have shown us how important it is to make our messages esthetically pleasing while communicating at-a-glance. Tumblr has become popular for looping GIFs and Twitter has experimented with small packets of looping mobile video. The answer…
Most of us are blogging, right? Whether for business or pleasure blogging requires a lot of work. In order for a business blog, or any blog, to be successful, it has to be managed like an important project. Everything from creating content to image research to promoting your blog takes skill and time. Running a…
