Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…
Finding ways to stretch budgets is a struggle for content marketers. Learn how to repurpose content to make every piece count. We know that content marketing is force to be reckoned with. It helps marketers drive traffic, engage customers and spread brand awareness. When optimized for action it can boost SEO, social media interactions and lead generation. Creating…
At the end of 2014, Facebook announced they were once again altering the algorithm for business pages, in an effort to deliver content to fans that is less spammy and more targeted. While many consumers welcome this change, it is yet another challenge companies need to figure out and work with in order to make…
This month’s featured expert is Linda Henry, Chief Editor at NetApp, an enterprise storage and data management provider. Linda has been immersed in the world of online video since it was invented. In 1999 she started a dot com that was an interactive story video series. True to her pioneering spirit, she cut off all…
By: Yohana Petrovic You have a great blog. It is full of wonderful, informative, and relevant content. You post regularly, but not too frequently. In fact, you are a blog reader’s heaven. However, this does you no good at all if you do not have any traffic coming your blog’s way. An extremely effective way to…
Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for success. Here we go! 1. Use Social Media Alongside Event Marketing Conversations online are amplified by real world events.…
We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015. We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…
Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to company culture. There’s much thought put into the esthetic. Making a first impression. The color palette. That hard…
By: Duff Anderson A recent article in the Economist raised questions about the growth potential of Facebook and its ability to generate traditional advertising revenue. It turns out Facebook may be lacking the lustre it promised for marketers. The question is whether this a true reflection of the social media giant or just a misunderstanding of…
Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the message when they are misplaced or excessive. Hashtags are used to participate in conversations around events, add exclamation, make a…
