User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…
Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…
Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…
By: Anna Lea Crowe Yes, Instagram is primarily a place where users share their foodie pics and visually brag about their latest vacation or new artsy purchase. However, it’s these exact uses of Instagram that make it the perfect platform for brands who provide the types of goods and services that Instagrammers naturally love to share. Beyond…
At the end of 2014, Facebook announced they were once again altering the algorithm for business pages, in an effort to deliver content to fans that is less spammy and more targeted. While many consumers welcome this change, it is yet another challenge companies need to figure out and work with in order to make…
This month’s featured expert is Linda Henry, Chief Editor at NetApp, an enterprise storage and data management provider. Linda has been immersed in the world of online video since it was invented. In 1999 she started a dot com that was an interactive story video series. True to her pioneering spirit, she cut off all…
We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015. We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…
Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to company culture. There’s much thought put into the esthetic. Making a first impression. The color palette. That hard…
By: Morgan Quinn You don’t need to spend a small fortune or hire a pricey agency to create great video marketing content. In fact, when it comes to video content marketing, less is often more. If you aren’t sure if now is the time to dive into video marketing, consider this: 26% of Internet users…
Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the message when they are misplaced or excessive. Hashtags are used to participate in conversations around events, add exclamation, make a…
