Making the Introduction The first step in building a marketing brand partnership is to have your introduction down. Whether you’re networking at a conference and looking to make face-to-face connections with brand representatives, or chatting online using your brand’s voice through social media, getting your elevator pitch ready for either type of conversation is key…
Four Ways Brands Can Take Advantage of Pinterest
May 14, 2013
For most companies, Pinterest has moved from the question of “Should we?” to “How can we best use it?” If you’re lucky enough to have fans pinning your content, then you should have a solid plan in place on how to harness that power and best use it to your advantage. Here are four Pinterest…
Do Sweepstakes Build Loyal Customers?
May 3, 2011
In Bewitched (Columbia Pictures 2005) a dog played by Satchel is tested for loyalty between Isabel Bigelow and Jack Wyatt. Isabel has a trick up her sleeve, however, and she uses magic to lure the dog to her. Satchel hops over the dining table right into Isabel’s arms—despite the best efforts of a trainer standing…
I spoke at Social Media Camp at the Sony headquarters over the weekend providing a ton of information on social media promotional campaign planning. You can view the presentation on Slideshare here. Sometimes you can walk out of a conference like this on overload wondering “so what do I do?” Here are a few boiled…
