Warmer weather is around the corner and that means barbecues, picnics, pool parties, and basking in summer rays. Now, as a brand you’re wondering how to turn summer into a conversation with your audience, we’ve got that covered. From audience, partnerships, influencers, going hyperlocal and prepping for fall our Ten Step Summer Marketing Plan has everything…
Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers to many questions event marketers have about social ROI. Having a good analytics program in place starts with…
When you think of B2B online marketing the first thing that comes to mind is probably LinkedIn. What you may not know is SlideShare is also huge for business. Acquired by LinkedIn last year, SlideShare is the world’s largest professional content sharing community. The site receives about 60 million visitors a month with three billion…
I had the joy of attending an event thrown by event planners for event planners yesterday in San Francisco. The Performance Group is a San Francisco Bay Area-based premiere meeting planning and travel incentive company for Fortune 1000 companies. And boy, do they know how to throw a good party. It was a small, intimate…
