Social media has been around for less than 15 years but it is quickly changing the way we all gather news, information, and communicate with each other, particularly with attending events. Have you noticed the increased usage of hashtags for industry conferences, sporting events, fashion shows, and other types of events? It is quickly becoming…
One Dozen Social Media Tactics Marketers Must Stop in 2015
December 3, 2014
We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015. We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…
The Do’s And Don’ts Of Social Media Branding
November 25, 2014
Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to company culture. There’s much thought put into the esthetic. Making a first impression. The color palette. That hard…
Everything You Need To Know About Using Hashtags
August 12, 2014
Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the message when they are misplaced or excessive. Hashtags are used to participate in conversations around events, add exclamation, make a…
Improve Brand Visibility With The New Twitter Design
May 20, 2014
You may have started seeing the new Facebook-like design that Twitter launched to all users in April. It’s more visually compelling, offers the opportunity to better showcase your brand, and allows for some new features you should be taking advantage of. Today we’re going to look at what’s new and how your brand can benefit…
Current Trends In Teens And Social Media Use
February 17, 2014
The trends with teenagers and social media are an important topic with marketers. Teens are a fast-moving demographic whose tastes and behaviors change with the fads. This makes marketing to teenagers a bit perplexing. Just when you mastered Facebook a new report comes out that teens are leaving Facebook in droves. The trend has as much to…
Black Friday Holiday Promotions to Make the Best Online Impression
November 11, 2013
Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer days to shop this holiday season as Thanksgiving falls on the final days of the month this year.…
On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on Twitter. Advertising on social networks is structured in some ways like PPC (the Google search advertising format many…
3 Tips to Go Green at Work
April 22, 2013
It’s Earth Day! And, in honor of Mother Nature, I wanted to share a few tips on how we can all save the planet one step at a time. You are already on the right track if you’re using social media to communicate with clients, customers and staff. Truly, sustainability and social media have a…
3 Brands That Took Listening to the Next Level to Win Over Customers
February 26, 2013As social media has progressed and incorporated into how most companies run their business, there is still a lack of those who have fully embraced it not just to manage their customer service and market their product, but to make changes within the organization. Stats are all over the place in regards to how many…
