Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to evoke their brand in a unique way. Here are five proven strategies on how to get customer feedback…
The Secret to Responding to Negative Comments
June 16, 2011
He bruised your brand. She played with your customers’ hearts. They busted the lip on your smiling community. The pen is mightier than the sword but it felt like one. I’m talking about negative comments. Whether they appear on your Facebook page, blog or a cursing reply on Twitter they can hurt and confuse…
People Are More Likely To Share Positive Reviews
March 1, 2011
Ratings and reviews can be terrifying to a business owner. The most common question I get from clients is, “What if they say something bad?” I hate to break it to everyone but they probably already did. If not, they will eventually. There’s no such thing as perfect when it comes to brand reputation. No product or service is going…
Three Ways To Market Using Location Based Services (LBS)
June 29, 2010
LBS (location based services) is the next wave in customer engagement. When considering LBS platforms the more familiar ones might be Foursquare, Yelp and Gowalla. Less familiar and yet more promising are apps like Point Inside. Here are three ways brands can use LBS in their marketing mix. Loyalty Check-ins are another way brands can track customer…
It’s a great question that came up over dinner with a few of my business owner friends. When customers express their opinions on Yelp or Twitter and other networks, who within your organization should respond to negative comments? Should it be the owner, the manager, PR, the marketing department? My answer is simple. A…
