Content Strategy Mapped To Your Customer

Home > Work > Content Strategy Mapped To Your Customer

Category
Strategic Planning, Strategy
About This Project

The Sport Chalet community provided unique experiences across six key segments for the business: running, fitness, cycling, snow, outdoors, and SCUBA. As Sport Chalet’s full service social media agency, Fandom Marketing led strategy, content, and web design. To resonate with each audience in the ways they shopped, we developed persona-driven audience segments. Our focused approach resulted in integrated marketing across earned, owned, and paid channels to create a brand environment.

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match