Social Media Analytics

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Category
Reporting, Strategy
About This Project

Using best in class tools like Sprout Social, Bit.ly, Google Analytics and more, our reporting provides a 360-degree view on what’s happening offsite in social media. Facebook Insights provide a view into content performance and engaged customer demographics. Twitter stats can identify top influencers, top clicks, and insights into brand reputation. Instagram is a high engagement platform that shows us how customers use products through their own photos as well as which visual messages perform best from the brand. Hashtag analytics help determine reach and opportunities for audience engagement. Additional analytics include LinkedIn, Pinterest and tracking back to the website to measure ROI, lead generation, or intent to purchase.

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