Capitalizing on peak fitness season in the beginning of the year, Bumble Bee® Seafoods wanted to align their portable, protein packed tuna product with New Year’s health and wellness resolutions. We came up with the campaign #BeeSquadGoals with a fun take on the meme “squad goals”. This campaign lived on a dedicated landing page, with tie-ins to blog content, and was promoted in the “Bee Squad” monthly email newsletter. The email featured an animated GIFs as the hero image. This timely content was a top performer in Q1.The seasonal promotion provided fresh content for the newsletter and branded graphics from a photo shoot performed at the agency.