#BeeSquadGoals Creative Capitalizes On Seasonality

Content, Content Marketing, Promotions, Social Media
About This Project

Capitalizing on peak fitness season in the beginning of the year, Bumble Bee® Seafoods wanted to align their portable, protein packed tuna product with New Year’s health and wellness resolutions. We came up with the campaign #BeeSquadGoals with a fun take on the meme “squad goals”. This campaign lived on a dedicated landing page, with tie-ins to blog content, and was promoted in advertising and the “Bee Squad” monthly email newsletter. As part of the social media strategy, our designers developed a series of weekly expert tips that included still images and animated GIFs released to the audience on Instagram, Pinterest, Facebook and Twitter. This timely content was a top performer on the blog, newsletter, and social media in Q1. Some of these KPI metrics included engagements, clicks, and Google Analytics sessions. The seasonal promotion provided fresh content for the website and branded graphics from photography we shot for the campaign.