Bumble Bee^® provides a convenient option to purchase products from their website. We wanted to increase the number of customers making it through the purchasing funnel. A common barrier to purchase is shipping, so we came up with a competitive free shipping offer to encourage shoppers. Our talented creatives designed a set of banner ads to promote on BumbleBee.com to grow awareness and capture traffic. Placements included: the global header, the sidebar of products pages and in-line content of recipe pages. The header banner animated with a subtle wiggle action to catch attention. On hover, the banner expands to full-size with actionable messaging linked to the webstore. We benchmarked analytics before and after the offer was rolled out and saw a significant increase in order completions by removing the shipping barrier to purchase.