The Sport Chalet community provided unique experiences across six key segments for the business: running, fitness, cycling, snow, outdoors, and SCUBA. As Sport Chalet’s full service social media agency, Fandom Marketing led strategy, content, and web design. To resonate with each audience in the ways they shopped, we developed persona-driven audience segments. Our focused approach resulted in integrated marketing across earned, owned, and paid channels to create a brand environment.