During SEMA, the biggest automotive trade-show of the year, Go Rhino unveiled three vehicle builds installed with Go Rhino truck accessories. They wanted to amplify this conversation so, Fandom Marketing created a product storyline for social media. We worked with the client’s team on the ground to capture photos of each vehicle unveiled at the SEMA show and shared them in realtime social media updates. During the month following SEMA, we designed and posted product stories showing how the products used to build the SEMA trucks can work on customers’ vehicles. In these examples we target a passionate Jeep community in Twitter, Instagram, and Facebook to tell the story.