Just Float is a new age float therapy spa, at the time the largest float center in the world. While launching their first location they needed to build a customer database from the ground up. We went to work by first establishing a marketing strategy that touched on every aspect of the business from local listings to Google search. Brand voice, positioning statements and taglines were explored with the client to ensure it was a success when messaging was rolled out. Our conversion funnel modeling directed efforts on website optimization, media planning and social media engagement that captured potential customers pre-launch.