WooCommerce is a best-in-class eCommerce platform that integrates with WordPress. In phase one, our developers initially used WooCommerce to display products with shopping disabled. This approach provided database driven product pages, streamlining product updates and consistency. By building a scalable platform for the future it was easy to switch over to a full shopping cart when Bumble Bee was ready to sell online. The result… a fully integrated shopping cart with product pages on the brand website. No linking out or duplication of product browsing and product buying as you see on other CPG sites. Our designers customized the CSS to seamlessly match the website while our specialized WordPress experts customized the configuration to meet the client’s regulatory and fulfillment requirements, like the dynamic nutrition labels shown in this example.