Most of us are blogging, right? Whether for business or pleasure blogging requires a lot of work. In order for a business blog, or any blog, to be successful, it has to be managed like an important project. Everything from creating content to image research to promoting your blog takes skill and time. Running a…

I was honored to be invited by Blue Hornet to guest moderate a discussion about ways marketers can integrate email and social media channels. The event titled “7 Questions Every Marketer Should Ask About Email & Social” was held on Twitter April 2nd using hashtag #EmailChat. We covered topics from how to add social media to…

Are you wondering how far a visitor gets in filling out your web lead form before giving up? I just made it even easier to track this in Google Analytics. My new Form Abandonment WordPress plugin stems from work done on a few client’s sites, similar to how my other plugin (Featured Images in RSS…

It’s no secret that Pinterest is a popular social network across the board. According to a study in July 2013 by Semiocast, Pinterest has 70 million registered users. Women and men alike can’t get enough of the site featuring beautiful images that entice and assist them in making their next purchase in almost any category.…

By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have a robust social media presence in order to stay in touch with consumers. The most successful companies say…

These days social media managers are expected to do it all and have a variety of skills. Customer service? Check. Online sales? Check. SEO? For sure. And graphic design? That too. Familiarizing yourself with a few of Photoshop’s basic features will help you to throw together more professional looking graphics. You can start by downloading…

Any mention of SEO, and you probably get an image of pandas and penguins and hummingbirds in your mind. That’s quite understandable, especially since Google is still the world’s largest search engine and most of your search volume probably comes from this site. But the Google search engine isn’t the only site you can or…

By: Ann Smarty How tiresome is it dealing with the data, planning and other factors associated with content development? As a blogger, that is pretty much all I do day in and day out. No matter how much I love my job, it can be tedious at the best of times, and intolerable at the…

Social media book marketing is no easy task. It takes a lot of hard work and dedication, even with the power of social media behind you. This month for our Expert Series we had the opportunity to talk to social media consultant, speaker and author, Neal Schaffer. He shares his experience with marketing his latest…

Now that the New Year is well underway, it’s helpful for companies looking to engage in social marketing to have a look at last year’s trends. Looking at what’s next for social media in 2014, last year we witnessed an explosion of Internet usage via mobile devices and an increase in content as a form…