The trends with teenagers and social media are an important topic with marketers. Teens are a fast-moving demographic whose tastes and behaviors change with the fads. This makes marketing to teenagers a bit perplexing. Just when you mastered Facebook a new report comes out that teens are leaving Facebook  in droves. The trend has as much to…

Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all year long, but February and Valentine’s Day offer an added opportunity to show fans you’re listening, you appreciate…

With thousands of blogs publishing daily, it’s difficult to break through the Internet noise and make yours pop. With a book titled, “Launch” and multiple successful blogs – one being Social Media Examiner, which has 7.5 million readers – Mike Stelzner knows exactly what it takes to be a blog break-out star. Last July, Mike…

As marketers we are constantly pushing content. Write that blog post, find a featured image, upload that video, search for keywords, create cleaver copy for social sharing, and the list goes on. We create content for several reasons and different types at that. Content is a never-ending cycle. And that is why we need to…

Facebook updated the News Feed algorithm in December 2013 changing what types of content will get reach into your audiences. Social media marketers follow these changes closely because we want our content to be seen by fans organically. Although, we all know that Facebook advertising is now a must to reach our audiences. It’s comparable…

By: Eric Drake In the past, mobile experience among marketers was an exceptional bonus, or a sales hook. Now, it’s a prerequisite. Marketing professionals across the world scramble to keep updated on the latest mobile trends to help their client bases, stay organized and even entertained. These mobile apps help busy professionals accomplish tasks not…

San Diego is home to many companies considered to be social media powerhouses. San Diego Gas & Electric (SDG&E) is one of them, literally. SDG&E provides energy service to over 3.4 million customers in San Diego and southern Orange counties and employs about 5,000 individuals. Not to mention, they interact with customers on almost every social platform…

By: Michelle Smith The tech world is constantly changing. But right now, it’s heading in one significant direction: mobile. Mobile devices are initiating a total entertainment takeover. More than half of Americans use smartphones in 2013, while 35% own tablets. Recent studies show that one in three children use mobile phones and tablets before they…

Content Marketing is a very big thing. It’s the way customers want to engage with an organization or brand. We can no longer interrupt customers with mediocre content and sales messages they don’t care about. Now, more than any other time before, customers have as much power and control as marketers do in choosing which…

By: Camille McClane Social media is taking over the world. There’s no denying that it holds an enormous place in our consciousness as a global community. According to a report published by Experian Marketing Services in 2013, approximately 27 percent of online time is spent on social networking sites like Facebook, Twitter and YouTube. Millions…