Jay Baer brings fresh ideas and a new concept to marketing with his new book, Youtility: Why Smart Marketing is About Help not Hype. His New York Times bestseller is based on the groundbreaking idea that companies should be helping consumers by giving them valuable information for free and earning their trust in return. Baer…

By: Willie Pena Social media market research can provide reliable insight for marketers on the verge of a new product launch or anticipating how a new line will perform. These casual enclaves of online customers and critics can point out trends, define audiences, identify competitors’ flaws, and locate the sites or people behind the most…

Looking back on the year how many times have you stopped what you’re doing to simply tell someone “thank you”? Each November Thanksgiving serves as a reminder to be grateful. When you work in marketing every day can feel like a whirlwind. Gratitude is easily forgotten. We wake up each morning with lofty goals set…

We had a rare opportunity to chat with Nicoletta Ruhl, director of digital media for the San Diego Chargers, about social marketing. Nicoletta joined the Chargers four years ago working in the corporate sponsorship group before deciding in 2012 to create the digital media department into the powerhouse you see today. In just under a…

Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer days to shop this holiday season as Thanksgiving falls on the final days of the month this year.…

Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,” doesn’t hold much presidency today; because even the greatest ideas need a good marketing plan, especially now that…

Do you ever feel like the people you meet online aren’t who they are in real life? Halloween is a free pass to be someone else for a day and have fun at it. But we all know that when it comes to interacting online we want authenticity. The internet tends to leave us with…

By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you like to become the go-to person in your niche? My guess is that most of you answered: “Yes!”…

This month’s featured expert Trent Dyrsmid is a leading expert in B2B marketing, website optimization and automation. He publishes a popular podcast at BrightIdeas.co with a wealth of resources for small agencies, aspiring podcasters and entrepreneurs. We recently had the opportunity to sit down with Trent via Skype and pick his brain on everything from…

Social media and the mobile movement are giving average people the power to gather, dispense, and report news and information on public platforms. A job traditionally reserved for professional journalists, is now being placed into the hands of all citizens. This shift is giving professional journalists challenges and advantages they never anticipated. The great journalism…