What should you do when you are creating content for social media? Is it about what you care about or what the audience wants from you? First of all, write what feels right for you and write for the audience, establish your objective, provide value and add an avenue to extend the conversation. Your creation…

So you have a blog, now what? One of the most common questions I get from clients is what to talk about. It’s easy to start a Facebook page, blog, or any of the many little content consuming monsters we like to create on a whim. But if you’re brand isn’t a fit for baby…

Snapchat has made its way from a controversial sexting social media app popular among teens to a useful marketing tool for brands in less than two years. Do they have Taco Bell to thank for the turnaround? Taco Bell became one of the first major brands to step out onto the platform and experiment with…

Summer is really heating up, and so are the brands that are producing some of this season’s hot social media campaigns, leaving us no choice but to engage and share. Because they’re just that good! Summertime is the perfect time for brands to get social since everyone wants to share their summer experience with the…

There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every brand wants to have an enviable social media presence. Those brands that are best at it have found…

By: Kate Huebler, Guest Blogger On June 12th Facebook announced the official rollout of linked hashtags to “bring conversations to the forefront” as networks like Instagram, Twitter, Tumblr have been for quite some time. While it has been common practice to include hashtags in posts to Facebook, primarily those syndicated from Instagram or Twitter, they…

Viral videos. Every company wants to create a viral video, yet few know how. Most marketers have at one time participated in a meeting where the directive is to create a viral video for the latest and greatest product. In general, the rule of thumb is that you cannot create your own viral video. Company-created…

Fandom Marketing welcomes Joon S. Han, business strategist, catalytic agitator, fan of all things social entrepreneur and author/podcaster of the upcoming book Get Ahead by Giving Back. Read his timely article about how you can get ahead in your career using social media for jobs. Hard-working, eager students have either just graduated or are about…

If your web site features great photos that people would want to share, one of the easiest things to do that can increase traffic to your site is adding a nice Pinterest hover button to your images. When a visitor rolls their pointer over the image, a Pinterest button fades in, and when clicked, it will…

Making the Introduction The first step in building a marketing brand partnership is to have your introduction down. Whether you’re networking at a conference and looking to make face-to-face connections with brand representatives, or chatting online using your brand’s voice through social media, getting your elevator pitch ready for either type of conversation is key…