Fandom Marketing is excited to kick off our Expert Series with Kristin Helms, Marketing Manager at the Manchester Grand Hyatt San Diego. Kristin shares what makes Manchester Grand Hyatt a true social media hotel. Social Media is such an important tool to connect with hotel guests during each stage of the booking cycle: shopping/purchasing stage, experiential stage…
May 21, 2013
On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on Twitter. Advertising on social networks is structured in some ways like PPC (the Google search advertising format many…
May 16, 2013
For most companies, Pinterest has moved from the question of “Should we?” to “How can we best use it?” If you’re lucky enough to have fans pinning your content, then you should have a solid plan in place on how to harness that power and best use it to your advantage. Here are four Pinterest…
May 14, 2013
Originally posted on IZEA. While the first thing that comes to mind when you think about outreach is bloggers, you might be overlooking influence in other channels. Social influence is everywhere from Twitter to Pinterest. It can even be found in forums or private groups like iVillage, Yahoo, and Facebook. And with marketing becoming more…
May 8, 2013
Hosting an event is a great way for brands to get the word out about a new product or service. Bringing the right people to those events can become a science, especially if you want good media coverage. Bloggers are the perfect people to invite to your next event. These days they are actually thought…
May 1, 2013
It’s Earth Day! And, in honor of Mother Nature, I wanted to share a few tips on how we can all save the planet one step at a time. You are already on the right track if you’re using social media to communicate with clients, customers and staff. Truly, sustainability and social media have a…
April 22, 2013
By: Andy Morales Foursquare offers brands, businesses, and blogs many opportunities to create a presence and connection with fans. Businesses with a physical presence have the opportunity to claim their foursquare venue and run a variety of specials to attract visitors. When you manage your venue, Foursquare provides you with a variety of back-end metrics.…
April 16, 2013
The past year has been the “rise of the photo” with sites like Pinterest and Instagram skyrocketing in popularity. Many companies are still debating whether Instagram is a place they should be spending time. For some organizations, it’s a no brainer, like restaurants and retail, because of the compelling pictures that may drive people into…
April 9, 2013
MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh. I absolutely love how MailChimp’s branding and messaging is consistent. Everything from the funny monkey to the fun…
March 19, 2013
He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…
March 14, 2013
