Originally posted on IZEA. Who has “mommy blogger” in their marketing plan? I raised my hand too. Connecting with the right bloggers should be in every brand’s playbook. The “mommy blogger” in particular has become the Holy Grail. Why? Some time ago marketers finally figured out two important facts about how products are purchased: 1.…
March 12, 2013
He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…
March 7, 2013
Blogger outreach! We’ve all heard about it, and most brands are making blogger outreach campaigns part of their marketing strategy. In a nutshell, blogger outreach is the process of building relationships with qualified, influential bloggers, asking them to write about a particular product, service or experience, providing an incentive for them and their readers with the goal of receiving…
March 6, 2013
He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…
February 28, 2013As social media has progressed and incorporated into how most companies run their business, there is still a lack of those who have fully embraced it not just to manage their customer service and market their product, but to make changes within the organization. Stats are all over the place in regards to how many…
February 26, 2013
He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…
February 21, 2013
Does your brand have an abandoned community lingering somewhere in the socialsphere? You’re not alone. Many marketers are guilty of it at one time or another. Sometimes unknowingly. An “abandoned community” is a Facebook, Twitter, or other online community created by a brand, or someone authorized or not representing it, that is eventually neglected. There…
February 19, 2013
He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…
February 14, 2013
By: Rob Reed With the introduction of Facebook Graph Search (Graph Search), brands with multiple locations will soon find their Facebook strategy turned on its head. The value of marketing on Facebook is about to shift dramatically and disproportionately from the brand level to the local level for these types of companies. If you’ve not heard about…
February 12, 2013Content creation has become a very crucial role for marketers over the past few years, and it doesn’t look like a role that will be going away anytime soon. Whether you’re managing content, creating a presentation, writing a blog post, or developing copy for social media, there is no doubt that you have to be on your…
February 7, 2013