Content Marketing

Fandom’s Magic Castle Unicorn Error Page

Remember when the fail whale made history? Ever since I have become obsessed with funny error messages and have kept a log of them here on the blog for a few years now. They are a trivial thing when it comes to a brand’s website design until you are surprised by one that is simply…

January 31, 2013
Male using wordpress on laptop
Blogging For Business

Why The 1-Click WordPress Install Should Be Avoided

There are many hosts that offer 1-click installations of WordPress, but the 1-click install may cause problems that non-technical users may not even be aware of. I hope to detail the potential pitfalls with the typical 1-click WordPress install, and suggest that using the 1-click installation be avoided altogether, using WordPress’ built-in installation wizard instead.…

January 30, 2013
rise-of-social-media-infographic
Social Marketing Strategy

The Rise of Social Media [infographic]

It happened so fast. Social media has crept into the mainstream over the last twelve years. Crept? OK, that’s not a good word. Let’s call it launch bombed. Like 007 landing at the party in a big parachute. While arguably social media in the form of two-way communication online was developed as early as the…

January 17, 2013
Community Management

Five Ways To Get Consumers Talking Positively About Your Brand

Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to evoke their brand in a unique way. Here are five proven strategies on how to get customer feedback…

January 16, 2013
suites and shorts
Blogging For Business, Content Marketing

Seven Ways to Come Up With Great Blog Ideas

Coming up with great blogging ideas can be a challenge, whether you’re writing for one blog or multiple blogs. Sure there are thousands of topics to write about, but with the Internet being flooded with content good and bad, you want to stand out, be ready for anything, be relevant and be professional. Blogging has…

January 9, 2013
Laptop wordpress dashboard
Blogging For Business

WordPress For Enterprise Facts, Myths, And Tips For Success

WordPress has come a long way since starting as a new blogging platform in 2003, with new update versions coming out every 1-3 months, and new major versions coming out every 6 months. One of the biggest concerns I’ve heard people have with WordPress is that it is not an enterprise solution for web site…

January 2, 2013
Around The Office

Five Reasons You’re Reading Marketing Blogs the Day After Christmas

Christmas is over. How did this year fly by so quickly? And, what are you doing reading this blog on December 26?! Don’t get me wrong, I’m happy you’re here, but the fact that you’re reading it leads me to several possible conclusions… You needed some alone time. Everyone appreciates the holidays and family time,…

December 26, 2012
Community Management

Start An Online Community For In-Person Networking

I don’t know about you, but networking events used to scare me. That is, until social media came along! Social media has become the ultimate icebreaker for meeting people in real life (IRL). We’ve heard it time and time again; people want to do business with people they know and trust. Do you remember the Cheers jingle?…

December 6, 2012

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