Twitter launched a new image sharing feature powered by Photobucket that eliminates the need for other third party photo services. Here’s how it works.
August 17, 2011
Fresh Books knows how to turn lemons into lemonade. They use the error page one might come across on their website to brand and entertain their visitors. This YouTube video is a great diversion to the frustration the visitor is facing. And, does a nice job of communicating the company culture ultimately connecting with their…
August 7, 2011A secret formula was recently discovered to increase profits and grow your business. This is not an infomercial or get rich quick deal. It’s social media + customer experience. Over the past four years cutting edge brands like Dell, Southwest Airlines and Comcast have blazed the trail other brands now aspire to follow. When you…
July 30, 2011
The secret to building meaningful customer relationships? It’s not much different than real life. Yet, it is so much different than your typical marketing effort. Both work to the same end, to sustain a business through profit. A more direct marketing will work quickly and it’s likely you will never see that customer again. Like…
July 15, 2011Get your blog analytics on par. Here are metrics everyone should have in place to measure readership and content quality. Plus a few considerations for building a sophisticated measurement plan.
June 28, 2011
How to get your blog found, read often and recommended. The first step towards success is to have the right tools in place. The following tips will work on any of the top blogging platforms and they are things you can do on your own, today.
June 21, 2011
He bruised your brand. She played with your customers’ hearts. They busted the lip on your smiling community. The pen is mightier than the sword but it felt like one. I’m talking about negative comments. Whether they appear on your Facebook page, blog or a cursing reply on Twitter they can hurt and confuse…
June 16, 2011
Well here I am, staring at page after page of new potential designs for my blog, like I do at the rows of shoes in my closet every morning. It’s true. We are good at giving others advice. When it comes to our own marketing we tend to draw a blank. Is that true for you? It is for me. I’d rather design your blog than my own. So hey friend, why don’t you help me design mine?
June 3, 2011
In Bewitched (Columbia Pictures 2005) a dog played by Satchel is tested for loyalty between Isabel Bigelow and Jack Wyatt. Isabel has a trick up her sleeve, however, and she uses magic to lure the dog to her. Satchel hops over the dining table right into Isabel’s arms—despite the best efforts of a trainer standing…
May 3, 2011
I spoke at Social Media Camp at the Sony headquarters over the weekend providing a ton of information on social media promotional campaign planning. You can view the presentation on Slideshare here. Sometimes you can walk out of a conference like this on overload wondering “so what do I do?” Here are a few boiled…
May 3, 2011