The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…

When moving a web site from one domain to another domain or subdomain, permanent redirects (known as 301 redirects to the web server) are vital to keep existing search engine links working. There are a few ways to do this, but I’ve found the easiest way is to set up the old domain to use…

  This is the first post in a new series we’re kicking off with professional copywriter Anne McColl exploring methods of communicating creatively, yet conversationally. Anne is an interactive copywriter who has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story…

How can you get website work done without knowing how to code or hire a programmer? The answer is plugins. If you have a self-hosted WordPress blog (not using the free wordpress.com version) you have a world of features available to customize your site. WordPress is a free, opensource blogging platform and plugins are tools created…

It has been awhile since I posted last. About two months actually. And, I feel the guilt that bloggers do when we stray from our commitments. There is good reason for it which I want to share with you here before we get back to our regular schedule. It’s not that I have writer’s block,…

Learn the secrets expert planners use to create a social strategy that will win over executives. Without buy in, we aren’t going anywhere with our big ideas. Without innovation, your company will be left behind in this fast, technology driven environment. It’s time to innovate or die. You have the power to lead change. Here is a list of ten do’s to get you through the planning process.

There’s more to social marketing than Facebook and Twitter. There is a universe of online platforms that crop up just as quickly as they die. Here’s are a few of our favorite online brands and platforms. Some of them we couldn’t live without. What are yours?

Have you neglected key audience segments in your brand communications? It’s a good time to consider who your audiences are and how you can connect with them. Whether through social media or email marketing, or a special section tailored just for them on your website; there’s a place for all of your brand stakeholders in your next content strategy. [Audience Map Graphic]

The title of this article is a little bit misleading, there is no such thing as “other marketing” once you come to the understanding that social media is not a separate entity unto itself. It is marketing. It is communications. It is PR. It is website design. It’s technology. That being said, here are three easy ways…

When it comes to community building the numbers can be deceiving. One might say their community is 100,000 strong all because their website has received that number of registrations to date. Maybe over 6 years. Or, because they have 3,000 Facebook fans. Are they listening? A website registration is as valuable as paper. I’m serious.…