Everyone seems to have their standard set of social platforms in place (Facebook, Twitter, blog) and this is the year for marketers to take the next step forward to seriously consider their content. We are all thinking about how to better leverage our digital brand assets and distribute them in a way that makes sense…
May 1, 2012
Pinterest is an online pin board where people organize and share the things they love. It has become the most popular curation website in history and the fastest growing social network in 2011-2012, ranking higher than Google+ despite being closed to users on an invite only basis. Over 10.4 million registered users, 9 million…
April 23, 2012
The day has finally come, it’s March 30th and Facebook will finally unleash their timeline upon the brand business pages of the universe. Some of you are nodding your head thinking “about time already” and yet others still find themselves in the middle of their Friday afternoon unprepared, frantically trying to figure out how…
March 30, 2012
WordPress powers lots of web sites and blogs such as CNN’s blogs, and can be extended with plugins to power more common advanced needs like e-commerce or portfolios, but here are 3 surprising uses of WordPress that aren’t typically thought of together with the WordPress platform. I hope this inspires you to add more…
March 28, 2012
The velocity of communications have become faster with the emergence of real-time news feeds in social media. It has become the norm for brands to regularly produce fresh content and interact with customers online. Whether it’s blogging, video, podcasts or whitepapers, content marketing is what is now. Here are ten things you can do to…
March 26, 2012
Images are playing a bigger part of blogging, with themes that highlight the posts’ featured images becoming more popular, creating great visually appealing layouts. Even more so with the popularity of Pinterest and Facebook sharing, which uses an image from the page or post. Even with various methods for including specific Facebook OpenGraph code within…
March 14, 2012
By: Andy Morales Empire Avenue is a social measurement tool combined with a gamification level that mimics the intricacies of the stock market. When visiting their website, it is easy to get lost, confused, and overwhelmed. However, if you go to their website when it happens to be down, you are greeted with a friendly…
March 7, 2012
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
February 29, 2012
Tweeting is easy they say. It only takes about sixty seconds to create a profile then write a one or two sentence post. And, once you’re in there are all kinds of built-in features prompting you to “follow your interests” and “connect” with others. For brands, the question isn’t one of complexity it’s positioning and…
February 27, 2012
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
February 22, 2012