Finding photos for use in online articles, blog posts and other online marketing efforts can be a source of frustration for many. Questions arise about rights, fair use and attribution. There are several resources available to find photos, and understanding creative commons, editorial use and attribution will help you navigate and find a photo…
October 17, 2012
We all can agree that social media is a great tool for building brands with fans. But, just because there are hundreds of social media platforms available doesn’t mean you have to be present on every single one. With a little research and careful planning, you will uncover your best social media efforts that…
October 5, 2012
Today I’m presenting “Twitter in 20” to San Diego’s Rotary Club 33. Here’s my presentation covering Twitter Talk: Twitter definitions The do’s for success on Twitter How it helps businesses Hopefully I’ll motivate a few business owners who’ve been hesitant to use Twitter to go for it!
August 23, 2012
The big question in social media is “what’s next?” These days every company has a Facebook page: the company that succeeds is one that can go beyond the normal page offerings and find ways to deliver more of what their consumers need and even things they don’t know they need. To make a Facebook page…
August 15, 2012
Twitter is well-known for being loosie goosie when it comes to rules. Marketing on Twitter is much simpler than Facebook. Brands have no restrictions and anyone can freely use it as long as they don’t violate trademarks. If you ask people why they Tweet it’s open for interpretation. You make it what you want. Historically…
July 26, 2012
You don’t really need any special software to send a tweet. All you really need is your browser, Internet connection, and an account at Twitter.com. But if you want to move past simply tweeting real-time into truly managing your social media by measuring reach, seeing the demographics of your followers, scheduling tweets, and tracking your…
July 11, 2012In case you haven’t heard, social media marketing is not free. While it’s a free for all in terms of barrier to entry, the effort it requires to make your brand stand out in the noise can be tremendous. It takes time, a consistent stream of effort, and intellectual talent. Every day marketers are…
July 5, 2012
Help employees learn how to control, manage and organize Facebook friends. As social media marketers, one of the main concerns we hear from companies is fear over what employees are posting and saying about them online. Rather than forming strict social media policies, organizations can make sure employees understand smart use of social media,…
June 13, 2012
Facebook and Twitter are marketing staples for business. It can be difficult to make a distinction between the two and how each functions to meet a business’ objectives. And, as Facebook becomes more and more mainstream, marketers become more and more comfortable with it. To the point of overlooking Twitter’s value. Facebook is for fans.…
May 29, 2012
This week we’re at the Content Marketing Strategies Conference discovering tools for content development, curation and syndication. I’m excited to test and try all of them because my own organization suffers from the same challenges every company (big or small) does in taking this on as a serious marketing tactic: Time Resources And, the need…
May 9, 2012