Report reveals the number one obstacle to social media success is lack of in-house resources/skills. Learn why the other obstacles are symptomatic and five attributes of a good social media manager.   eMarketer published a report in December highlighting what marketing professionals struggle with in achieving social media marketing success. ROI was predictably top of the list. What might…

We review the top areas of WordPress Security: updates, backups, security plugins, password security, and user roles/management.

2014 is officially in the books, and every marketer is sighing with relief over the holiday season winding down. We can all look forward to the new year, and get excited about what’s to come in 2015. If you haven’t already, now is a great time to plan a team brainstorm and come up with…

Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for success. Here we go! 1. Use Social Media Alongside Event Marketing Conversations online are amplified by real world events.…

Get ahead of the social media curve in 2015 with an editorial process and the right tools in these seven easy steps. The end of 2014 year is rapidly approaching and that means time to prep for the new year ahead. You’ve likely begun planning for 2015 with your marketing budgets, measuring 2014’s performance, researching…

Video is a trending media format that will grow in importance in 2015. In this interview you’ll learn about insider tactics for working with YouTube influencers to promote your products on video. This month we feature Jennifer DeYoung who recently joined global lifestyle and fitness brand Tone It Up as their digital media manager. You…

We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015.  We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…

Happy Thanksgiving from all of us at Brands With Fans. So thankful for YOU!!

Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to company culture. There’s much thought put into the esthetic. Making a first impression. The color palette. That hard…

Starting out any social media campaign without understanding which social networks your audience is using is like throwing darts at the wall with no target. You can spend a lot of time creating content for every single network hoping your messages resonate, or do the groundwork beforehand to ensure you are reaching those who will…