Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers to many questions event marketers have about social ROI. Having a good analytics program in place starts with…
November 11, 2014
In this month’s Expert series, we chat with Sukhjit Ghag, Director of Community at startup company Leeo, about the challenges of building online community from scratch. We can all learn a thing or two from Sukhjit who has built a reputation for customer-centric marketing. Previous to bravely transitioning to the start-up world she managed community…
November 4, 2014
By: Duff Anderson A recent article in the Economist raised questions about the growth potential of Facebook and its ability to generate traditional advertising revenue. It turns out Facebook may be lacking the lustre it promised for marketers. The question is whether this a true reflection of the social media giant or just a misunderstanding of…
October 28, 2014
Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…
October 21, 2014
It’s been a little over a year since the professional network did away with LinkedIn Signal, a LinkedIn feature which allowed people to filter their updates and news stream. Professionals were able to easily search for relevant information and contacts, and receive auto updates of rich content in real time. Signal mined through the daily…
October 14, 2014
This month we are pleased to feature April Le, digital producer for Sharp HealthCare. Sharp is among the largest hospital systems serving the San Diego region. In 2013, April’s team was recognized by the Greystone Best in Class Awards receiving the Gold Award for Best Execution of Social Media Tactics and the Bronze Award for Best Use of…
October 6, 2014
Originally published on WP Web Wizards Google Analytics by Yoast 5 was a major rewrite and had some issues that affected all sites, but was quickly patched throughout the day, ending with v5.0.5 being automatically pushed out to all sites that haven’t turned off automatic minor updates. Let’s review the updates in Google Analytics now that…
October 2, 2014
Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event. I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have blossomed over the years – social customer experience, social advertising, influencer outreach, social media for non-profits… But nothing…
September 29, 2014
Originally published on WP Web Wizards While WordPress v4.0 is just another update number after 3.9 and before 4.1, it has some new things that make it more polished than ever, with quite a few subtle enhancements they didn’t mention in their release post. It was named “Benny” in honor of jazz clarinetist and bandleader Benny Goodman.…
September 22, 2014
By: Morgan Quinn You don’t need to spend a small fortune or hire a pricey agency to create great video marketing content. In fact, when it comes to video content marketing, less is often more. If you aren’t sure if now is the time to dive into video marketing, consider this: 26% of Internet users…
September 16, 2014