Wild Selections, a leading brand of Marine Stewardship Council (MSC) certified sustainable seafood, wanted to spread their message of sustainability to customers. Fandom Marketing designed a monthly newsletter to engage readers on multiple points from product sourcing, to sustainable recipes, and ocean conservation stories. To...
Bumble Bee® provides a convenient option to purchase products from their website. We wanted to increase the number of customers making it through the purchasing funnel. A common barrier to purchase is shipping, so we came up with a competitive free shipping offer to encourage...
Wild Selections wanted an easy-to-update website that spoke to their “conscious consumer.” We redesigned the website in WordPress, providing creative vision, copywriting, and strategy to funnel visitors toward intent to purchase actions on their sustainable seafood products. We measured the success of the website with...
Just Float is a new age float therapy spa, at the time the largest float center in the world. While launching their first location they needed to build a customer database from the ground up. We went to work by first establishing a marketing strategy...
The work is just beginning once the strategy is set. Full service clients move into implementation, reporting, optimization and testing. We help benchmark results to make continuous improvements to content, engagement, and conversion. In this example we’re analyzing the best performing creative of the month...